Bilibili launches free AI digital avatar customization and video creation tools
Bilibili Studio is an AI video creation and digital avatar customization platform launched by Bilibili (Bilibili.com) for creators. It deeply integrates Bilibili's accumulated audio and video technologies, providing users with a one-stop production solution including low-barrier AI digital human cloning, voice customization, and intelligent text-to-video conversion. With this tool, creators don't need to appear on camera or build complicated shooting scenes; they can quickly generate high-quality digital human narration videos simply by inputting a text script.
| Dimension | Must-Cut Studio | Tencent ZenVideo | HeyGen |
|---|---|---|---|
| Core positioning | AI video creation tools integrated with the Bilibili ecosystem | Tencent's professional-grade AI video creation platform | A leading international AI-powered digital human video generation SaaS platform |
| Digital human realism | Optimized for Chinese context and content creator scenarios, resulting in a natural performance. | The business and news broadcasting style is mature, with good attention to detail. | Industry-leading quality, extremely realistic lip movements and facial expressions, supports multiple national appearances. |
| Language and Dialect Support | It leans towards Chinese and some dialects, with relatively basic foreign language support. | Primarily in Chinese, with support for some mainstream foreign languages. | Extremely powerful, supports translation between more than 100 languages and accents. |
| Pricing Model | Creator benefits: currently, the entry barrier is low, and some features are free. | Membership subscription, payable by computing power points or time. | It uses a commercial subscription model, offering a limited number of free trials, but the price is relatively high. |
| Ecological integration | Deeply integrated with Bilibili's creator center, supporting one-click publishing. | Excellent compatibility with Tencent's content ecosystem and WeChat Video Accounts | Independent SaaS platform, supporting multi-channel API integration |
Recommendations : If you are a dedicated creator on Bilibili, or primarily produce educational, marketing, or other content-driven videos for the Chinese internet, Bilibili Studio is undoubtedly the most cost-effective and best fit for your ecosystem. If you need digital avatars for more professional vertical industries such as business or news broadcasting, consider Tencent Smart Film . If you need to produce multilingual videos for the global market and have extremely high requirements for digital avatar facial features and skin texture, then HeyGen is the more recommended choice.
Official-source check (2026-07-12): The core workflow description on this page was checked against the official page. Pricing, regional availability, account requirements, and language support can change; verify the current terms before use.