How to create e-commerce promotional videos using AI? The Kaipai app generates them with a single click.
Recently, several readers have asked me: What should I do if I want to start my own media business but I'm too busy with my main job and don't have time to edit videos?
Recently, several readers have asked me: What should I do if I want to start my own media business but I'm too busy with my main job and don't have time to edit videos?
This is a very typical problem. Many of our readers are professionals in their respective fields. They don't lack genuine content and practical tips; what they lack is time and the right process.
Previously, when I wanted to make videos, the default approach was to slowly edit them using CapCut or hire someone to do it. However, neither of these methods is very user-friendly for ordinary professionals. Editing yourself is too time-consuming, and hiring someone to edit makes it difficult to guarantee daily updates and authenticity.
So when I recently saw Luo Zhenyu's video diary, my first reaction was: this is a new opportunity..
Teacher Luo Zhenyu has been posting video diaries every day for more than 70 consecutive days. In the 56th episode, he even recommended the "Kaipai Video Diary Three-Piece Set" that he is currently using.
What's even more interesting is that video diaries are spreading from content creator circles to more industries.
Teachers are starting to use video diaries to reflect on their teaching, real estate consultants are using video diaries to record property viewings, insurance professionals are using video diaries to share real-life cases, and the beauty and health industries are also starting to use short videos to record service processes and changes in clients.
These videos may not be exquisitely shot, nor do they necessarily feature complex camera movements. But they all have one thing in common: they are real, stable, and have a sense of life.
Moreover, I discovered that most of the video diaries used Luo Zhenyu's video diary template.
To see if KaiPai was suitable for making a voice-over video diary, I downloaded the app and ran it myself.
This time, I mainly tested the "video diary three-piece set" mentioned by Luo Zhenyu: teleprompter.AISpeech speed, internet-friendly templates,AICover.
Teleprompters solve the problem of "being afraid to speak".
The most common hurdle in voice-over videos is opening your mouth. Many professionals have a wealth of knowledge, but they get nervous in front of the camera. Reading a script makes them sound stiff, while not reading one makes them prone to forgetting their lines.
I put my pre-written script into the recording software, and once recording started, the teleprompter scrolled along with my speaking speed. If I spoke quickly, the subtitles followed; if I paused, the subtitles wouldn't jump forward on their own.
What impressed me most about this feature is that it doesn't interrupt the flow of the speech. For beginners in self-media, the most important thing is to naturally express the judgments in their minds. The teleprompter follows the speaker, rather than the speaker being driven by the tool, which greatly reduces the pressure of speaking.
After testing this segment, I could clearly feel that Kai-shou had a very detailed understanding of the voice-over scenes..
Trendy templates turn video editing into a "multiple-choice question".
After the voiceover is recorded, the most discouraging part for ordinary people begins: editing.
In the past, when I used traditional editing tools to create narration videos, I often got stuck on very minor details. Should I change the subtitle style? Where should I put the on-screen text? Are the stickers too cluttered? Should I add sound effects? Is the pacing too flat? Should I cut out the pauses? These things aren't difficult individually, but redoing every single video is incredibly time-consuming. Kaipai's video diary templates have made this much easier.
After recording my voiceover, I directly selected a trendy template suitable for my video diary, and the system will...automaticMatch the text, stickers, sound effects, and basic packaging. Let's give it a feel for it:
The whole experience felt less like "editing a video" and more like "choosing an expression style that suits my content".
This is especially important for beginners. Because what self-media novices really need to hone are their viewpoints, case studies, and expression, not spending their time on editing details every day.
AICover, the final step before release.
Many people ignore the cover image when making videos. This is especially true for video diaries; they often just cut a frame after recording and upload it directly.
However, on platforms like Xiaohongshu, WeChat Video Channels, and Douyin, the video cover directly impacts click-through rates. When users scroll to a video, the first thing they see is the cover; no matter how good your content is, if the cover isn't attractive, it's all for nothing. (The video is about to start filming.)AIThe cover perfectly fills this gap.
I selected a video diary cover template in the shooting mode, and the system will...fastGenerate a cover suitable for publication. This feature is very convenient for those who are not good at design.
The cover doesn't need to be overly complicated; the key is clarity. What's the title? What's the video's theme? Why should viewers click in?
That's why I understand why Kaipai has been able to succeed in the voice-over video market. Its advantage isn't that it has more features than Jianying (剪映), but that it understands better what a professional fears most when going from "having an idea" to "releasing a video".
The core pain points for voice-over creators are "speed" and "uninterrupted flow." What they truly need is this uninterrupted workflow. Teleprompters solve the problem of starting the song, and trendy templates solve the problem of fast editing.AIThe cover addresses the issue of clicks before publication, while the three-piece set for the shoot precisely solves the problem..
Besides the three-piece video diary set, I also tried a few other features, all of which are very user-friendly for beginners.
Generate e-commerce sales videos in just 5 seconds
A common problem with product-selling livestreams is the high cost of filming. Shooting a short video of just a few dozen seconds requires lighting, product demonstrations, and editing. Now, Kaipai is launching...AIRaw materials can be used to generate e-commerce live-streaming videos in just 5 seconds.
Whether you use it to attract traffic on short video platforms or to showcase products on traditional e-commerce platforms, the efficiency is multiplied several times over.
Scattered materials,One-clickComplete film
If you regularly take snapshots of your daily life or work, such as your computer desktop, your commute, events, product usage, or food preparation, you can import these clips and start shooting.AIMatch the screen according to the scriptOne-clickGenerate a more complete video.
intelligentThis video editing feature allows you to add your own voiceover, background music, edit the script, and find suitable images, significantly improving editing efficiency. This yeast product promotion video was produced in less than two minutes. The key is that it's incredibly easy to use.SimpleEven editing beginners can easily get started.
One-clickGenerate short drama e-commerce videos
This feature is more suitable for those with customer acquisition needs. For example, industries such as beauty, insurance, education and training, health and wellness, and consulting services can use a single sentence to generate short dramas, speeches, or talk show-style videos to test the conversion effects of different content formats.
This kind of e-commerce format using palace drama shorts is still quite novel. Friends can give it a try and have some fun.
Kaipai has become the leading video editing software in terms of user scale, gradually replacing other editing software.
Based on actual testing, every function of Kaipai is meticulously crafted around the production process of voice-over creators, demonstrating a great deal of effort in the details.
I think there's a very important change here: the threshold for becoming a self-media creator is shifting from "whether you can edit videos" to "whether you can share a valuable observation every day."
CapCut is a powerful, all-in-one editing tool capable of complex editing, mashups, short dramas, and packaging. However, for beginners in self-media, they may not need a large, comprehensive editing platform. They need a lightweight tool that allows them to...fastExpress your views, edit them, and share them.
If CapCut's advantage lies in its comprehensive functionality, then Kaipai's advantage lies in its ability to explore the voice-over scenario in great depth..
When a tool enables you to express yourself faster, publish faster, and stick to your goals more easily, migration will happen naturally.
Currently, video diaries are a great opportunity for professionals to create their own media content. Their greatest value is not that a single video will go viral, but that others can continuously see your professionalism, your current state, and your credibility.
The purpose of tools is to make the process easier.
Recently, Kaipai has launched a check-in challenge.
Time period: From now until May 25, 2026
How to participate: Participants create video diaries using the Kaipai app, including the hashtag "#FollowingLuoZhenyuToCreateVideoDiaries".
Published on Xiaohongshu/Douyin/Video Accounts platforms
Rewards: A cash prize of 1,000 yuan (10 winners) and the opportunity to have a face-to-face meeting with Professor Luo Zhenyu (limited spots available).
Teacher Luo said, "It's important to take photos every day," so the more frequently you take photos, the higher your chances of winning.
I suggest that you don't overthink the first video.
Often, accounts aren't created by thinking about them, but by taking photos one by one.
Original link:From CapCut to filming: The barrier to entry for creating voice-over videos is being lowered.