"2024 China Marketing Industry AI Application Development Research Report" (PDF file) - AI Tutorial Resources

2024 China Marketing IndustryAIThe "Application Development Research Report" analyzedAIHow technology is reshaping the marketing industry. The report points out that...AIMarketing has entered a personalized era granularly based on the individual ("a thousand people, a thousand faces"), improving end-to-end efficiency based on four major directions: data-driven strategy, content creation, resource allocation, and relationship building. Typical applications include predictive marketing,AIShort drama marketing (market size projected to reach 62.8 billion yuan in 2025) andAI+XR/digital human immersive experience. Enterprise case studies show that...AIIt can significantly improve efficiency (e.g., Leo Unity achieved a 22-fold increase in manpower efficiency during the Double 11 shopping festival). In the future,MultimodalLarge ModelandAIStrategic planning will become a core trend, but a balance must be struck between technological innovation and privacy protection. China is projected to reach its peak by 2030.AIThe advertising and marketing market size will exceed 100 billion yuan.

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AIMarketing Development Background

• AIMarketing concepts and characteristics:Marketing 5.0 is based on "human-like technology" to create personalized consumer experiences.AIMarketing is entering a period of widespread adoption, and in the future, it will achieve "personalized content" with "people as the unit of measurement".
• ChinaAIMarketing Market Development Process:AIMarketing has evolved from a technology-enabled stage to the era of personalized marketing, where brands and service providers create exclusive...Large ModelThis will enhance content diversity and ROI.
• ChinaAIMarketing Development Environment:
  • Digital economy driveThe digital economy reached 53.9 trillion yuan in 2023.AIAccelerate the digital transformation of enterprises.
  • User experience upgrade:AITechnology provides personalized and scenario-based services, reducing decision-making costs and enhancing user value.
  • AITechnological advancements are reshaping the marketing environment.:
    • technologyGeneralLarge Modeland verticalMultimodalLarge ModelCollaboration to solve complex marketing needs.
    • industrial chainReconstructing the entire supply chain from supply to demand to achieve data precision and process optimization.automaticDecision-makingintelligentchange.

    AIMarketing Productivity Innovation Direction

    • AIMarketing Productivity Innovation Direction:
      • Data Intelligence Strategy:AIEnhance the effectiveness of data insights and optimize user segmentation and dynamic updates.
      • Content creation:AIIntegrating into the entire process of content generation, understanding, and operation.fastIt brings commercial value.
      • Resource Smart Investment:AIaccomplishHigh efficiencyTargeted advertising and dynamic budget adjustments can improve conversion rates.
      • Relationship Intelligence:AIOptimize post-marketing strategies, build dynamic user profiles, and deepen customer relationships.

      AIInnovative applications in marketing scenarios

      • PredictabilityAImarketing:based onMachine LearningPredict user behavior and reduce market risk.
      • AIShort drama marketingThe market size may exceed 60 billion yuan by 2025, combining the interactivity of brands and short dramas.
      • AIExperiential MarketingIt integrates XR and digital human technologies to enhance immersive experiences and interactivity.

      Analysis of Enterprise Benchmark Cases

      • Minglue Technology:
        • insightFlow CMS:AIDrive a closed loop of content insight and generation to improve the accuracy of product seeding marketing.
        • Ming JingchaoMultimodalLarge ModelUser subjective feedback is analyzed based on electroencephalography (EEG) and eye-tracking.

        AIMarketing Trends and Outlook

        • Organizational change:AIUpgrade from a tool to a core strategy, and restructure business processes and business models.
        • MultimodalLarge ModelIntegrating data such as text, images, and biosignals to deepen user analysis requires balancing privacy and innovation.

        Get2024 China Marketing IndustryAIApplication Development Research Report (PDF original file)Scan the QR code to follow and reply: 20250602

        Mary Meeker's team released "artificialintelligentTrend Report (PDF file) - AITutorial materials

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