Kimi Work Marketing Campaign in Practice - Automatic Data Collection and Analysis via Agent Cluster

Anyone who has done marketing knows that the most enjoyable part of a campaign is brainstorming ideas, while the most painful part is reviewing the data at the end.

At first, we agreed on the budget, set the schedule, and started distributing accounts and sending out content one by one. It was quite motivating. But once the project was finished, I wanted to quit…

Because as soon as the campaign ended, the client wanted a post-campaign report. We had to go through each account we'd campaigned with, meticulously recording the views, likes, views, and shares for each post, then compare this data to the initial quote to calculate the ROI for each account, seeing which campaigns were worthwhile and which were a loss. Finally, we had to compile the data into a table and then create a PowerPoint presentation to submit. It took about five minutes to process each account; after filling out the data for 100 accounts, and then cleaning the data, it was well past midnight.

A couple of days ago, my friend was working on closing a case and was pulling all-nighters. I asked her for a list of desensitizing agents, saying I was going to give her a big one to completely solve the torment she was going through at work…

Then I put this list into Kimi Work and checked it off.AgentCluster mode, according to the official documentation, can schedule up to 300 instances simultaneously.AgentThey work at the same time.

I was genuinely a bit surprised by its work performance.

KimiWork is a tool installed on your computer.AgentThe team, with your authorization, has near-complete control over the computer. It can directly access, modify, and adjust any file you store on the computer.

There are also special...AgentThe browser plugin is designed to directly open the browser and scrape data (it carries your login status, so it won't be considered a web crawler by the website, and it can have many operation permissions), and it can open a hundred or so windows at once without any problems.

Seeing this feature, all I could think was, "This is absolutely perfect for reviewing marketing campaign data!" Without further ado, let's put it into practice with 100 case studies.

I directly gave Kimi Work a completed work.Desensitization treatmentAn Excel list of actual WeChat public account advertising campaigns, containing which accounts were advertised on, their respective prices, article links, and data on readership, likes, and shares to be analyzed one by one.recommendThe quantity and the number of comments.

Prompt words:

You are my marketing campaign review assistant. I just finished a...AIThe product's WeChat official account campaign is attached as a campaign list (campaign_list.xlsx), which includes account names (anonymized), article links, and Toutiao pricing.

Read the list, open each tweet link in a browser one by one, and collect actual data: views, likes, retweets, etc.recommendThe number of comments, if visible, is also captured and summed to calculate the total number of interactions.

manyAgentDivision of labor: DataAgentResponsible for data collection and form filling, analysisAgentResponsible for calculating the cost-per-view (CPM) and cost-effectiveness ranking for each account, and attributing the results.AgentResponsible for identifying the best and worst performing accounts and analyzing the reasons (whether it's a problem with the account itself, the content angle, or the posting time).

Output two products:

A case closure data sheet (Excel): Price quote, various data points, CPM, and value-for-money rating for each case.

A post-campaign debriefing presentation for the client: Overall performance overview, top performing accounts, accounts needing improvement, attribution conclusions, and suggestions for the next round of campaigning, with data charts.

If a data entry cannot be found, mark it as "to be verified"; do not fabricate it.

After assigning the task, I immediately encountered a problem: the article links from WeChat official accounts do not show data such as the number of views and shares when opened in a regular browser; they can only be opened in the browser that comes with WeChat.

In other words, if the native WeChat application does not expose its control interface to the outside world, no external tool can access it.

After getting stuck here, Kimi Work and I came up with a compromise: I'll provide the link, I'll provide the data screenshots, and we'll handle the processing.AISpecifically, Kimi Work sent me 10 links at once, which I copied to WeChat, opened and screenshotted one by one, then sent back 10 at a time.AIreading.

Kimi Work sent me 10 links at once. After copying them into a WeChat chat and opening them, I could see the data. Then I sent 10 screenshots to Kimi Work to process the data. The screenshots looked like this.

The first round of summaries was completed in less than two minutes.

I repeated this process nine times.

Although the whole process was completed in 20 minutes and has been greatly optimized, frankly speaking, it's a bit inconvenient that I can't directly click on the links in WeChat to grab the data and have to take screenshots one by one. WeChat is still the platform with the strictest restrictions.

However, when I saw the reports and PowerPoint presentations returned by Kimi Work, I decided to be a kind person and immediately forgive everything. How could they produce such a terrible report?AII'm starting to give up.

Let me show you, this Excel summary and PowerPoint presentation aren't just for show; they're something you can actually hand over to clients. Anyone with marketing experience will immediately recognize its value.

First, an overall conclusion was given regarding this campaign.

Then, not only did they fill in the data I needed clearly, but they also directly divided bloggers into five levels: S, A, B, C, and D, based on their campaign performance. The most thoughtful touch was the use of colors, making it easy to see at a glance which accounts performed well and which performed poorly.

Next, Kimi Work selected its Top 10 bloggers based on three dimensions: cost-effectiveness, readership, and interaction.

They didn't forget the negative side either, listing 15 models with the lowest cost-performance ratio, which are precisely the ones that should be eliminated next time.

This wave of advertising was divided into 4 projects, and it was further broken down and summarized according to the project dimension.

Finally, there's the CPM cost-effectiveness distribution, which makes it easy to see the overall effect of this campaign at a glance—it's incredibly convenient.

If the client prefers to view PowerPoint presentations, Kimi Works performs equally well (clients love colorful PowerPoint presentations):

The first page shows the overall situation of this campaign.

The second page directly displays the top-performing accounts.

The third page contains accounts that need optimization.

Page four provides a summary by project.

The fifth page provides a cause analysis.

Page six directly provides suggestions for the next round of advertising.

The entire PPT is well-structured and logically clear, with not a single superfluous word. Every slide is useful, yet each point is addressed concisely and effectively.

Looking back at the whole process: when I selected the cluster, it broke it down into multiple functions, including data collection, accounting, and attribution.AgentThe process proceeded in parallel, from an initial list to an Excel spreadsheet, all the way to a deliverable final presentation slide—a complete closed loop. All I could do from start to finish was take screenshots when WeChat restricted access, as if I were...AIThe intern.

I asked someone who knew a lot about it.AIMy friend, that's why I set it to 3.AgentIt's not the 300 officially stated. She said, firstly, if there are only 100 data points to analyze, it wouldn't be enough for...AIPossibly moreSimpleSecondly, my prompts were limited to three...

I looked back, and it seemed to be true. There might be restrictions now.AIThe limitations of our abilities are often the invisible constraints imposed by our own usage habits.

After completing this case, I'd like to talk about something that left a deep impression on me, something I learned in the first half of the year.AIMy thoughts:

Take marketing as an example: data collection, form filling, ROI calculation, template-based project completion—these used to be the skills newcomers needed to get started, and the bread and butter of veterans. But now, it's all about command.AIThis demonstrates your data analysis skills. If you're a complete data analysis newbie, you can simply throw in documents from your experienced colleagues and let them work.AIJust follow the reference document to learn the approach and produce a new one.

Therefore, commandAIThere are many approaches; it just depends on whether you can avoid being limited by the phrase "I don't know" and also avoid being constrained by the experience of "doing it this way is more professional."

Perhaps this is itVibe WorkingThe important thing is not working, but your "Vibe" (feelings, thoughts, your own rhythm) in your mind.

The trend is clear.Vibe CodingVibe Working is liberating us knowledge workers, just as it has liberated programmers.

Marketing, operations, and investment research – all those tedious, diverse, and non-standardized tasks can now be delegated to a dedicated team simply by speaking.Agentteam.

If you find this useful, please share it with your work partner who is still manually extracting data and working on a case study late into the night.

Original link:I'm recommending KimiWork to all my marketing colleagues; it's amazing for media placement!