Xiaohongshu unveils its "AI Governance Strategy" for the first time.

Xiaohongshu has unveiled its "AI Governance Strategy" for the first time, outlining three key principles: creators are welcome to use AI as a creative amplifier; the platform encourages creators to proactively label AI-generated content, with those who fail to do so being uniformly labeled; and the platform strictly adheres to the bottom line of authenticity, resolutely opposing AI-generated fabrication and infringement. The platform will continue to build its AI content recognition and governance capabilities, and has also launched an appeal channel for AI note stickers to protect creators' rights and safeguard the community's authentic, fair, and warm atmosphere.