ChatGPT launches advertiser platform

OpenAI announced the launch of the ChatGPT advertiser platform, offering more flexible buying options. Advertisers can now purchase ads through agencies such as Dentsu and WPP, as well as technology partners like Adobe and Criteo, or directly through the self-service Ads Manager, currently in testing in the US. ChatGPT also adds a CPC bidding model and introduces measurement tools such as a conversion API and pixel tracking.